selection scoring - Your key to improved net profit from direct marketing

Selection Scoring is easy. Simply send us a customer file and purchase file. Using your data along with publicly available data, we use advanced analytics to create algorithms specific to your organization. These predict which customers are most likely to respond to a particular campaign, likely to purchase a particular product, or the lifetime value of a customer. These scores can be used to select appropriate mailing or telemarketing lists, campaign product content, or lists for customer loyalty programs. Selection Scoring has been shown to achieve up to 15% response rate for the top-rated groups. All files are handled securely and require no personal customer information other than postal code. 


Packages start at $3,000 for 2 Selection Scores and analysis of data that determines the likelihood of purchase. Each additional Selection Score is just $300.

Scores available include:

  • Next Expected Purchase Amount
  • Direct Mail Selection Score
  • Telemarketing Selection Score
  • Email Selection Score
  • Product Purchase Selection Score
  • Big Ticket Item Selection Score
  • Likelihood to churn - Additional $500
  • Customer Lifetime Value - Additional $1,000